Never Let A Call Center Lead Go “Cold” Again …
Using Modern Marketing Alchemy
What if there was a proven system that empowers a contact/call center to significantly increase its customers’ overall conversion rate? Would your customers be interested in boosting R.O.I. using innovative tools in addition to more traditional methodologies? Of course they would! That’s why we took a different approach to solving the R.O.I. challenge.
As any sales “pro” knows, a customer “no” is just another opportunity to re-inform the buyer of inherent advantages.
No news there. But when all the scripting and C.S.R. training has been done, how does a contact center translate the salesman’s old adage into modern day action both for their own benefit and that of their customers? With a little modern marketing alchemy – that’s how!
Meet 2nd Shot Mail™ from Postcard Services - a complete “back end add on” for contact/call centers.
By utilizing the same electronic data already typically received by contact/call centers, the proprietary 2nd Shot Mail™ system automatically generates a pre-determined, rules-driven follow-up campaign designed to communicate with and close hot prospects before they “cool off”. It literally gives the contact/call centers’ customer a 2nd shot at keeping a market opportunity alive – hence the name “2nd Shot Mail™”
2nd Shot Mail™ works quietly in the background
on behalf of the contact/call center to integrate a variety of critical technological and marketing requirements. The system seamlessly comprises data export management, machine-to-machine (M2M) data integration, automated collateral selection, almost immediate digital printing and can even use variable data to personalize the direct mail marketing initiative – all while the prospect (caller) is still “hot”. Think “digital print on demand driven by data tied to bulk mailing”. And think “fast”.
