Postcard Services Unveils Unique Neighborhood Mapping Tool To Drive Demographics

Postcard Services (www.postcardservices.com) launches a ground-breaking tool that makes creating mailing lists for direct mail campaigns quicker and more user-friendly. The innovation uses an on-screen “Google style” map to generate mailing lists rather than forcing users to work through more traditional and demanding tools such as zip codes or post office bar codes.

“Most of our customers are not postal specialists or technical marketing specialists. They don’t deal daily in list data. They are business people using our cloud-based suite to grow their business. So we designed a tool that thinks and works like they do. And pointing /clicking on a map to drive demographics is much more intuitive compared to poring over traditional, more technical methods,” said Newell White, CEO of Postcard Services.

Not only is it easy to use, but the map tool also shows the actual demographic count yielded by the search in real time as the user points and clicks – so the size of the direct mail postcard campaign can be scaled according to budget as the campaign is being built. This helps users better manage the breadth and depth of their campaigns.  A further benefit to this visual approach is that users can exercise their local knowledge to select demographics by clicking on the map and zooming in to the city or neighborhood level in addition to or instead of the more traditional zip code approach. Selecting the “neighborhood” tab expedites the process.

President of Postcard Services Newell White said, “We service hundreds of different market sectors and they can all use the new map tool. But one “vertical” that’s really embraced the new map tool is residential real estate. Realtors don’t have to know where a ZIP code starts and stops or risk including the wrong data. Rather, they can now use their local knowledge to quickly drive a campaign’s specific demographics needs.”

And realtors have their own industry-specific website to do just that. www.realtypostcard.com  is a realtor-specific website provided by Postcard Services that’s available to real estate professionals throughout North America.  The website helps realtors grow their business by enabling them to announce properties they've listed and sold, to prospect, and to market to all phases of the sale and purchase cycle as needed. The new map tool makes doing all of this even easier.

Postcard Services is the first direct mail solutions provider within the digital print community to offer this user-friendly interface. But this is no surprise – because since 2003, Postcard Services has been dedicated to creating online tools that empower businesses of all sizes and industries to create their own quality direct mail programs, without the expense of hiring multiple agencies. It serves over 35,000 small business clients nationwide. Additionally, Postcard Services provides an array of private label solutions for franchises, call centers, larger businesses with repeat direct mail needs and other power-users. First-time customers get 10% off printing services.